Beximco brands Tigers in WC

Tue, Jan 11, 2011

Dhaka, Jan 11 (bdnews24.com) Beximco will sponsor the Tigers in the cricket World Cup. The conglomerate closed the exclusive deal to brand the most popular sport team for Tk 35 million

The Bangladesh Cricket Board signed the deal with Beximco at a Dhaka hotel on Tuesday that would allow the company to display its logo on the leading arms of every player. The group's logo will also be displayed on the jerseys of the cricketers.

"Beximco has given Tk 35 million for six matches," BCB CEO Manzur Ahmed told reporters at Sonargaon Hotel referring to the number of first round matches the Tigers will play.

"The sponsorship will continue if the team reaches the next round," Manzur added.

The biggest cricketing extravaganza will also be co-hosted by India and Sri Lanka. Eight matches will be played in Dhaka and Chittagong. The inaugural ceremony will be held in Dhaka on Feb 17.

Beximco vice-chairman Salman F Rahman said: "We are happy to be able to sponsor the team."

BCB president A F M Mostafa Kamal thanked the group of companies for being the national team's sponsor. "It is difficult to develop cricket with sponsorship," he said.

"The International Cricket Council has given us Tk 100 million, which is not enough to organise such a big event," Kamal added.

He also called for private funding for the construction of a stadium with a capacity of over 100,000 people. "Then we can organise tournaments like the IPL," he observed.

Beximco director Shayan F Rahman said the World Cup would be the largest sporting event to be hosted in Bangladesh.

The national team will be presented with a 100-feet cricket bat inscribed with messages from cricket lovers across the country on Feb 4, he announced.

Bangladesh skipper Shakib Al Hasan, coach Jimmy Siddons and BCB director Jalal Yonus were present among others at the function.

bdnews24.com

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